promotional merchandise. Keyrings are still a high selling area for promotional and business gifts, with all budgets catered for. At the lower end are acrylic options with a paper insert that can take a print up to full colour process. Numerous others are found in the cheaper price range, with most items produced in plastic or pvc. The move up in unit cost then brings other options, such as bonded leather, metallic keyrings and keyrings with a dual function, such as an ice scraper, trolley coin or even a hand warmer.  At the top end are keyrings that are either all metallic and require engraving or in good quality leather combined with metal where various branding techniques exist. To move onto other areas to consider when look at a promotional gift for motoring use and first on the list should be car air fresheners, which can be made to any shape (which may require a tooling charge). These can be printed up to full colour process and can have a choice from a large selection of scents.  Car stickers are another item that can be printed in up to full colour, and again punched to any shape. The sizes are wide ranging and these can be on self-adhesive or self cling vinyl depending on the use. Whilst discussing vinyl products, tax disc holders should not be overlooked. With a good choice of styles and sizes, this could be done as a membership card combination product, or a simple circular holder, but all products can be printed to the outer and inner facing surfaces. Safety should also be considered when looking at promotional items for the motoring recipient. There are tyre depth measurement tools for example. Disposable cameras are also a good idea as these can be kept in case of an accident that needs proof of fault. Safety kits are starting to become law in certain countries and these can be put together on a budget or can cover all items that may be required during a breakdown. Steel City Marketing keep a close eye on all new products available to the promotional gifts industry. With an experienced sales team that can be contact on 0114 2754150, they will be happy to discuss best selling ideas or new products should you be looking for something a little different.]]>