promotional products industry has some type of advertising product within the range. The classic area to look at first is pens, with a vast choice in the budget end of the spectrum, great colour choice and most importantly good branding and advertising space. Although the number of print colours has been a little restricted, more and more pens can now be printed in full colour process, allowing more and more logos to use this method of promotion. Keyrings are another great advertising promotional product, given the good print areas, often to two sides, and this is certainly an item that will get used by the recipient in some capacity, even if it is on the spare set of car keys, providing a lasting reminder. Other choices for good mass advertising are products such as fridge magnets, car air fresheners and other items that will be used domestically, all with great print areas, allowing up to full colour process print and can be direct mailed to the target audience or simply handed out at a trade show or exhibition. Certain product ideas are meant to provide a little fun as well and message bugs, billbo men for example do just that. They are great when you have a campaign or are running an exhibition stand where children might accompany their parents, providing a good draw to the stand and hopefully a chance to pass on the required information to your target audience. Steel City Marketing have been experts in the promotional gifts industry since 1980 and have an experienced sales team available on 0114 2754150 – ready to take your call and discuss any requirements, ideas or prices. Call now.]]>