We know the importance of brand image here at Steel City: there are so many benefits of having a unified company identity – not only to increase and reinforce brand recognition with clients, but also to enhance culture and values within the team.
It was key for us to choose the branded clothing collectively as a team as we wanted a look everyone was happy with and would feel comfortable in, both inside and outside working hours. Once we had a collection of clothing, each member of the Steel City team were then able to select their own personal preference.
To add to the pride felt in our branded clothing, the whole team was challenged to reach a particular turnover and in return would receive the reward of their selected item of branded clothing.
Being experts in advising and suggesting ideas to our clients on how to reflect companies’ brands, and having an extensive knowledge of the branded clothing options in the market, we knew exactly what we were looking for: high quality, colours that reflected our branding and relaxed, trend-driven styling.
We wanted more of a retail, fashionable look for our branded clothing – to tie in with the team feeling comfortable as well as to create the right perception of the Steel City brand. To do this, we chose the Scotia – a lightweight down filled showerproof jacket, the Norquay – an insulated, hooded bomber jacket and the Montreal – a faux fur hooded Parka. All of which are branded simply with our Steel City icon, instead of the full name and logo, embroidered on the left hand sleeve. This was a conscious decision made to make the outerwear both more wearable away from the office for the team, and to create a strong talking point for others to ask – ‘What make is that jacket?’
To complement the jackets, the team also chose the Arora – a hooded full zip sweater with brushed inner, the Toss Crew neck sweater – both with an embroidered logo and the Ottawa – a cool fit 220g/m² polo with a screen printed or debossed logo to the left breast and upper back.
We were really pleased with how the colours matched so closely to our branding – even down to the zip trims and linings.
If you are planning to add branded clothing to your marketing strategy, or are in need of an update, please get in touch with the team and we will happily guide you through some relevant, creative options.